Market Sector and Company Analysis
Analysis of the market for specific products or services, covering their present scale, past performance and future potential. Analysis can be at local, regional, national or international levels. It can cover: the performance of an individual company; a 'niche' market segment such as the market for specific types of tourist attraction, or a particular manufactured product; or a broad industrial sector such as the construction industry as a whole. Potential for possible new products or services can be researched as well as the state of existing markets. Analysis would cover aspects such as:
Identification and analysis of potential customers, suppliers or competitors in the market
Evaluating competitor products and competitor companies.
Studying the opportunities and threats arising from changing market conditions.
Perceptions of the market prospects amongst existing stakeholders.
Independent assessment of market prospects
Attitude and Behaviour Surveys
Surveys of groups of people or businesses to collect information on characteristics of respondents, attitudes perceptions and behaviour patterns; or business information and performance.
The surveys can be quantitative, done by face to face or telephone interviews, or postal questionnaire; or qualitative, using focus groups or in-depth one to one interviewing for more detailed assessment of attitudes and behaviour.